Instagram cambia de imagen
Se enciende la polémica por la red social Instagram al conocerse hoy una nueva imagen en su logo y en el diseño de su aplicación. ¿Si Instagram cambia de imagen logrará su objetivo de innovar y captar más usuarios?
Facebook lo hace todo el tiempo: los usuarios de la red social de Marc Zuckerberg ya están acostumbrados a sus cambios casi repentinos de estructura e imagen que han sucedido a lo largo de todos estos años. Ahora, la que busca innovar es Instagram, que ha sorprendido hoy a sus millones de fans con un cambio de imagen en su logo y diseño de su aplicación cinco años después de su lanzamiento.
La pregunta es: ¿y por qué Instagram cambia de imagen? En el blog oficial de Instagram se explica así:
“Hoy estamos presentando un nuevo look. Podrás ver un ícono actualizado y el diseño de la aplicación de Instagram inspirado en el diseño anterior. El nuevo representa una cámara y un arcoiris degradado en su interior. También se han actualizado los iconos de otras aplicaciones creativas, como Layout, Boomerang e Hyperlapse”.
Instagram cambia de imagen, este es su nuevo logo.
Pero no sólo es el exterior lo que ha cambiado: “El diseño ha puesto mayor interés en tus fotos y videos sin cambiar la manera en que se navega por Instagram”. Y remata: “Instagram se ha convertido en una gran comunidad que comparte 80 millones de fotos y videos todos los días. Nuestra nueva imagen refleja lo vibrantes y diversas que se han convertido las historias compartidas en esta red social”.
El interfaz de Instagram también ha cambiado, renovando su icónico azul a un diseño en blanco y negro, lo que hace que el diseño minimalista dé protagonismo a los videos y fotos que allí se publican.
Mientras los usuarios se acostumbran a estos cambios, las opiniones a favor y en contra están a la orden del día. Solo el tiempo determinará si este cambio de imagen resulta favorable para esta red social.
¿Te gustan los nuevos cambios de Instagram? Comparten tus opiniones con nosotros.
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